Overview

The Sunday Herald is the youngest national newspaper in Scotland. It was launched in 1999, on the eve of devolution. Politically it caught the mood of a country looking forward to taking more control of its destiny and it has been supportive of devolution since its launch, consistently arguing for more powers for the Holyrood parliament and leading the debate on the constitutional arrangements within the UK. The Sunday Herald's ambition was to attract a younger readership than that of more traditional newspapers and it has largely been successful in achieving that. The newspaper has established itself as a leading voice in the Scottish newspaper scene and has won a large number of national and international awards for all aspects of its journalism.

The paper also successfully moved from Broadsheet to Tabloid in Nov 2005, the first Sunday newspaper in Scotland to do so.

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