THE "OTAGO EXPERIENCE" RECRUITMENT EVENT

ORGANISER: DUNEDIN CITY COUNCIL

OBJECTIVE:
To attract people to attend “The Otago Experience”; a three day series of presentations in Glasgow to promote awareness and encourage skilled workers to move to Otago from overseas.

TARGET AUDIENCE:
Prospective candidates with key skills that are in short supply in New Zealand including Health, Engineering and Business professionals.

CORE MEDIA:
The Herald, Sunday Herald and Evening Times carried a series of advertisements 17 th October – 26 th October. S1 listing carried for four weeks.

RESULT:
550 potential immigrants attended the “Otago Experience”, beating attendance in Manchester by 150.

“There was as huge interest in moving to Dunedin. There were quality candidates with great attititudes, which is what Otago businesses are looking for….”
- Karen Stewart of Recruitments.

This was the first time that the “Otago Experience” had targeted Scotland…. “ Glasgow was chosen for its wealth of trades and engineering professionals in the area and for its links with New Zealand……we were absolutely thrilled with the results”
- Lynne Robins of Dunedin City Council.

FUTURE PLANS:
“The event was a huge success and I am sure that we will visit Glasgow next year. The Herald, Sunday Herald and Evening Times will be our newspapers of choice to advertise these events in Glasgow”
- Jennifer Hooker Marketing and Communications Dunedin City Council.