Research Facts

• Our newspapers have a long history as the acknowledged vehicles of communication to the Glasgow population.

• Recent reader research indicates that The Herald and Evening Times are the titles most associated with the provision of local authority public information notices.

7 out of 10 Glasgow adults associate either The Herald or Evening Times most closely with the provision of local authority public information notices.

• The Herald and Evening Times’ audiences are socially active and interested in local issues and events. In fact, a primary reason for purchase is for local news and information.

• The majority of our readers also live within Glasgow and the surrounding area and are more likely to turn to our titles for local news and information.

• Recent reader research also indicates that our titles, more so than any other, are considered “trustworthy”, “informed” and that they “care about Glasgow”.

• A significant percentage of Public Notices relate to information on roads. Our readers have an above average propensity to live in multi-car households and also an increased likelihood to use their car for work.

Sources: Scottish Opinion/ Newsquest August 2005/ TGI April 06– March 07/ Reader's Survey

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